Gone are the days when marketers depended only on the postal service, today the e-mail is also used to let end users know about available products and services in the market, to do this successfully the marketer needs to reach his audience constantly without hindrance. The more the number of people he can reach the higher the rate of success. One way this can be done is for the marketer to build a list of loyal followership frequently. Below are 10 ways to build up a mailing list and gain large amount of subscribers.
Your subscription box can contain a link to your RSS feeds and an Email Form where visitors can submit their Email ID to receive updates from your blog. Having subscribers can really help the success of a site or promotion. The more readership your site is getting the better established it becomes. If you publish quality content people will subscribe to your feeds. This means it is very important that you use all legitimate means to increase the number of subscribers to your site. A good subscription form with nice icons and e-mail text box always attract people to subscribe.
A good way to attract new followership and convert them to subscribers is to announce a giveaway of any valuable product for free. You can then put in place a subscription option as a mandatory field to benefit from the giveaway. You can use a blog post to announce the giveaway, this is helpful because you can incorporate plenty of images in the post. You also don’t run the risk of running out of characters to explain the giveaway rules.
People will not join your list without having a strong reason. If your email capture box just says “enter your email address here”, you might not get many subscribers. They would not give you their email address if there’s nothing in it for them. Offer your site visitors some sort of incentive to join your list. Just anything won’t do, let it be something that’s relevant to them and they will attribute value to.
There are several free and premium plugins and codes available for your use to prompt the dialog box to ask visitors to provide their e-mail id for the free giveaway or the latest updates and newsletter subscription. This approach will gradually increase your subscriber base.
The headline you use can also affect the success of your optin list building popup window. The reason for this is simple if the headline you’ve used does not convince a reader to opt-in then you will not get the reader to subscribe. Choose your headline carefully, many people often make the mistake of trying to do everything in the headline.
You can ask your visitors to post their comments, opinions and suggestions at the end of each post. Encourage them to also share their doubts without any hesitation. Here already e-mail field is mandatory and it can be used to increase the mailing list.
6. Use Surveys
A very helpful way to build a list and get feedback from them is to conduct a survey. You can include the e-mail id field as mandatory to ensure you get feedback and increase your mailing list size. Setting up an effective online survey does not have to be an expensive or complicated venture. You can simply ask them what they think about your product or service. This would give them the opportunity to give you a truthful opinion as the internet provides anonymity and ease of use which can greatly help your readers to speak freely.
Your mailing list can also be increased by exporting your friends e-mail id from social network sites into CSV files for transferring friends to another social network. I am not sure if it available on all social networks but some of them actually allow you to do this.
Creating a forum is another good way to build a huge e-mail list in a very little time. Most forums ask you to provide an email address, and people expect to do this as well. This option is a viral and powerful way to build your email list. Unfortunately starting a new forum can be quite challenging, especially if you don’t know how to get the audience you need to keep it active, but creating a Forum can be a recipe for success of your list building and web project.
I guess you know by now that one of the best ways to get subscribers and increase the number you have is by creating an eBook and then giving it away for free in exchange for an email address. Regardless of this method being used by thousands of people around the world it is still working wonders in recent times. Relevancy is the keyword regarding this. Publicize an e-book on your field of expertise and ask subscribers to download by providing their e-mails.
If any of your content has a download link or are you just about to put one up, just integrate this option (subscription box) to retrieve the download link and add their ids in your mailing list.
If you haven’t started building your list yet, let me tell you this “you are leaving money on the table”.